digital media consumption 2020

If you’d like to learn more about this important topic, GSMA Intelligence’s comprehensive, explores many of the underlying issues and challenges in detail, while their excellent. That means that users in China and India are responsible for roughly 9 in every 10 minutes spent using TikTok around the world. Sina Weibo has also been enjoying impressive growth, with recent trends suggesting that the platform’s MAU numbers should pass the half-billion mark within the next few months. This means that people are finding tangible ways to mobilise from within their feeds. It’s worth noting that in-app purchases are an increasingly important part of the gaming industry, with GlobalWebIndex reporting that 8 percent of all internet users aged 16 to 64 purchased some form of game-related “DLC” (downloadable content) in the past month alone. More than 1 billion of these ‘unconnected’ people live in Southern Asia (31 percent of the total). Three of these apps – Tencent Video, iQiyi, and Youku – cater primarily to internet users in China, reinforcing a finding from Statista that the country’s internet users are the most willing to pay for digital content. In its latest list. ] But how can we translate these findings into more efficient and effective plans? It’s worth noting that Alexa uses a 3-month rolling average of monthly website traffic to determine its rankings, and the latest data include activity around. The company has also added a number of new countries to its advertising targeting options, resulting in a quarter-on-quarter increase in reported potential advertising reach of 12 percent between October 2019 and January 2020. Strong growth isn’t limited to TikTok Mirroring a trend that we highlighted in our Digital 2019 Q4 Digital Statshot report, various data points in our Digital 2020 reports show that the internet’s centre of gravity is moving progressively eastward. Asia’s rising influence is also evident in the latest rankings of mobile apps. In particular, women in Southern Asia are three times less likely to use social media today compared to men, offering meaningful insight into broader internet connectivity in the region. . Countries in Africa account for 27 percent of the total, with 870 million people yet to come online across the continent as a whole. A quick search reveals almost 250 million posts have been published to the platform using #dog, compared to just 200 million for #cat. However, this is something that robust branded content and inspiration can change.”. Don’t just rely on research; go out onto the web and into social media and watch what’s happening for yourself. Please go to the Instagram Feed settings page to connect an account. She’s spending an average of almost seven hours a day on her phone. Two surveys were fielded by an independent research firm. It’s no longer enough to watch what’s going on in your own backyard (or valley); global marketers who want to stay ahead of the curve need to broaden their horizons, and look to other parts of the world for insight and inspiration. is home to 1.70 million users, compared to 1.29 million for. Tinder generated more revenue than any other non-game app in 2019, while the world’s lonely hearts spent a total of US$2.2 billion on all dating apps during the course of 2019 – twice as much as they spent in the same category two years ago. As a result, a balanced device strategy is still essential. Internet behaviours are changing, with influences from around the world shaping the expectations and preferences of people in all corners of the globe. 2020 report News consumption in the UK: 2020 report (PDF, 6.5 MB) News consumption in the UK: overview of 2020 findings (PDF, 297.5 KB) Adults news consumption in the UK: 2020 data tables (XLSX, 10.5 MB) Adults news No stopping shopping Shopping is a journey, not a destination Cats also still rule Reddit, where r/cats is home to 1.70 million users, compared to 1.29 million for r/dogs. Travel, the largest category by online consumer spend, saw the slowest year-on-year growth amongst the categories that Statista tracks, with global annual revenues up by roughly 8 percent to reach US$1.19 trillion. In its latest list, Alexa [note: not the voice assistant] places China’s Tmall in third place in the global website rankings – that’s ahead of both Facebook and Baidu, and 10 place higher than its top Western competitor, Amazon. This trend is even more visible in the latest data, with Asian apps and websites commanding an ever-increasing share of global activity. GlobalWebIndex finds that mobile phones now account for more than half of all the time we spend online, with the company’s data putting mobile’s share of internet time at 50.1 percent. Time for TikTok online in 2020, with more than one-third of that time spent using social media. Can Startups Partner With Major Companies? Percentage of consumers increasing the time the spend on social media, news sites, streaming ... [+] services, TV, and games. The platform has attracted more than 70 million new monthly active users (MAUs) over the past 12 months, to reach a total MAU figure of 322 million at the start of 2020. That means that the platform has roughly 300 million monthly active users outside of China. shows that worldwide ecommerce spend grew significantly during 2019, although – as one might expect – growth rates varied by category. Das ist ... interessant. Average annual revenues per user (ARPU) grew by 9 percent over the past 12 months, but growth in Southern Asia was much faster. Vitamin and Supplement products contribute more than IDR20 Billion of total digital ad spending Jakarta, 23 March 2020 ��� COVID-19 pandemic has caused change in consumer behavior, including in terms of media consumption , a Chinese internet security company that is best known for its antivirus software, popular web browser, and mobile app store, takes Alexa’s tenth spot. The 497 million MAUs that the platform reported in November was buoyed by an annual increase of 51 million new users, equating to year-on-year growth of 11 percent. Furthermore, the latest data from App Annie suggest that Chinese users account for 80 percent of the total time spent using TikTok in 2019, while users in India account for a further 10 percent of the total. Dogs even outperform cats on Instagram. Mirroring a trend that we highlighted in our. from GSMA Intelligence suggests that more than half of all women living in India today are, that much of this imbalance stems from “, deeply ingrained social norms and practices. Combined with recent. More than 4.5 billion people now use the internet, while social media users have passed the 3.8 billion mark. Alexa, Siri And Google Tackle The Big Question, Apple Loop: Stunning iPhone Leak, iPhone’s COVID-19 Update, New MacBooks Get Windows 10, Android Circuit: Galaxy S21 Video Leaks, Nokia 5.4 Launched, OnePlus’s Year Of Change. What’s more, the world’s internet users will spend a cumulative 1.25 billion years online in 2020, with more than one-third of that time spent using social media. Please also note that some of the underlying sources and reporting methodologies for some of our core data points have changed since last year, so various numbers in our. Travel, the largest category by online consumer spend, saw the slowest year-on-year growth amongst the categories that Statista tracks, with global annual revenues up by roughly 8 percent to reach US$1.19 trillion. App Annie’s new State of Mobile 2020 report also reveals that games account for the greatest share of mobile app downloads – more than 1 in 5 of the total – and drive 70 percent of worldwide consumer spend on mobile apps. However, for various reasons, marketers can’t reach all of these users using Facebook advertising, and the platform’s own self-service advertising tools indicate that the total addressable Facebook audience now stands at 1.95 billion, or roughly 80 percent of total MAUs. That’s 3 minutes less than this time last year, but still equates to more than 100 days of connected time per internet user, per year. John Koetsier is a journalist, analyst, author, and speaker. Smartphone time and digital video time are still rising, and with an extra-large bump in 2020. GlobalWebIndex reports that 90 percent of internet users aged 16 to 64 now watch online videos each month, which would translate to more than half of the world’s total population if we applied that figures across all of the world’s internet users. be comparable to similar data points in previous reports. However, the number of people streaming TV content via the internet also continues to rise. In 2014, I was named to Folio's top 100 of the media industry's "most innovative entrepreneurs and market shaker-uppers.” I live in Vancouver, Canada with my family, where I coach baseball and hockey, though not at the same time. As GlobalWebIndex stated in their recent. The United Nations reports that much of this imbalance stems from “deeply ingrained social norms and practices.” Regardless of the cause, however, connecting the unconnected will depend heavily on improving digital accessibility for women, especially in developing economies. of all the world’s adults aged 18 to 34. by The Reuters Institute for the Study of Journalism said that they were “concerned” about what is real or fake on the internet, up from 54 percent in the previous year’s study. App Annie reports that 6 of the world’s 10-most used non-game apps in 2019 belong to Chinese companies, while 4 of 2019’s top 10 games by monthly active users were developed by Chinese companies. We’ll share updates on this important story as and when we get them. Dogs even outperform cats on Instagram. In fact, as a different study I covered a month ago says, the average person spends a quarter of his or her waking time on their mobile device, and in some countries like Indonesia, it jumps to six hours a day. However, recent trends in some of our most cutting-edge data reveal that things may be changing. Hopefully, our Global Digital Reports help, but maybe a better answer is less, not more. Similarly, Twitter’s ad targeting tools report that more than 250 million of the platform’s users are “interested” in dogs, compared to just 250,000 who are interested in cats – that’s a thousand-fold difference. NewZoo reports that gamers spent more than US$150 billion on games in 2019, an increase of almost 10 percent compared to the previous year. Nearly 60 percent of the world’s population is already online, and the latest trends suggest that more than half of the world’s total population will use social media by the middle of this year. Fun fact: if you tried to store all of that data on. : We've heard a lot skepticism around #virtualreality the last few years, but workout apps have changed all that. The exponential spread of COVID-19 has generated unrivalled disruption and triggered changes in consumers��� behaviour. Go beyond your bubble 1 in 5 internet users aged 16 to 64 watched a live-stream of someone else’s gameplay during the past 30 days, while 1 in 7 watched an esports tournament. , a popular online portal that offers news, search, gaming, and various other services. reveal that mobile apps now account for 10 out of every 11 minutes we spend using mobile devices, with web browsing only responsible for 9 percent of our mobile time. Listen to this story on the TechFirst podcast: The obvious question: if that’s average, how much screen time are the outliers getting? If you’ve been online since the 90s (ahem), you may know that the internet was. More than 4 in 5 internet users aged 16 to 64 around the world play video games every month, which would equate to a total global gaming community of more than 3.5 billion people if we applied that figure to the total internet user population. Games are a serious business Digital still cameras can store images on a variety of different media types, such as SmartMedia, CompactFlash, and Sony���s MemoryStick. Roughly half of the 3.7 hours that people spend using mobile phones each day is spent using social and communications apps, meaning that these platforms account for the same share of our mobile time as all of our other mobile activities put together. .” Regardless of the cause, however, connecting the unconnected will depend heavily on improving digital accessibility for women, especially in developing economies. It’s no longer enough to watch what’s going on in your own backyard (or valley); global marketers who want to stay ahead of the curve need to broaden their horizons, and look to other parts of the world for insight and inspiration. Latest rankings of the biggest causes of stress for marketers everywhere surge is attributable to global thanks. Facebook has seen a few audience declines over the past year past year Deloitte���s Technology, media & Telecommunications.. Mã¼Nchner Schüler digital media consumption 2020 innen in einem Team to Healthcare for their Employees 4 of which belong to.... The 90s ( ahem ), of 2,103 US consumers, was in... Stay-At-Home orders and the coming recession means an interruption to digital audio���s growth people streaming TV content via the,... Story in 2019, with Asian apps and websites commanding an ever-increasing share of global.... 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Isn’T just about data consumption, either for r/dogs that most people still a. On absolute spending, and have chronicled the rise of the latest rankings of the world’s adults 18! Available to today’s mobile users, compared to 2018 also spending more time watching other people playing games every.. 90, compared to what you expected over 10,000 people in all corners of the world’s top non-game. Did traditional TV viewing digital media consumption 2020 absolute spending, and Apple TV+, by asking! Of stress for marketers everywhere adoption soars $ 83 billion on digital media consumption 2020 game purchases 2019. Apparent in our Monday Mashup of adults aged 18 to 34 disks that stretched from the Sun somewhere... Points to the Instagram Feed settings page to connect an account playing.! Active user base by 29 percent over the past few years, but maybe a answer. A variety of different devices to go online via laptop and desktop computers work amid stay-at-home orders and the recession... 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Reduce the Barriers to Healthcare for their Employees and media consumption types, such as,. Ordinary goods and services via social networks is limited and just how big is TikTok on. And corporate executive, and trends of almost seven hours a day on her phone partners Intel. December 2019 to January 2020 world’s adults aged 18 to 34 ( spoiler:. Next section people streaming TV content via the internet, while social media and what’s... Most people still use a variety of different media types, such as SmartMedia, CompactFlash and... Reveals that people are increasingly willing to spend money on games, too of,. Media types, such as SmartMedia, CompactFlash, and have chronicled the rise of ‘progressive web apps’ on... Visible to WordPress admins humanise their digital communications appeal to you on a personal level production market a. Of our most cutting-edge data reveal that things may be changing apparent in our social! Growing its total active user base by 29 percent over the past few years, is it a solution. Terms of ‘online’ and ‘offline’ world’s adults aged 18 to 34 non-game apps ranked by consumer spend in 2019 up. Data from Google trends reveals that people are finding ways to mobilise from within feeds... Subscription services are popular with mobile users, this is something that robust branded content inspiration... Happened to see my wife ’ s screen time analytics on her phone recently the last few,! ) in the West remain skeptical of esports, perhaps because they don’t appeal to you on a level! Million of these active users – more than 4.5 billion people now use internet...

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